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The Importance of Protecting Personal Data During Online Shopping


Liputan6.com, Jakarta - Online shopping habits may be adopted by more people during the pandemic. Given that many shopping centers are closed and outside activities are restricted in order to minimize the transmission of COVID-19.

Together with these habits, the National Consumer Protection Agency (BPKN) reports, there is a tendency for large-scale personal data collection when shopping online. This includes telephone numbers, place of birth date, and e-mail addresses which irresponsible parties may abuse.

Until the end of September 2020, his party had received many complaints related to this problem, and it is expected that this will continue to increase.

"Phishing, account abuse and refunds are also dominating problems in some e-commerce," said BPKN Advocacy Officer, Akmalia Hidayati, in a webinar on Knowing Consumer Rights in Online Shopping, Tuesday, October 27, 2020.

In addition to the protection offered by online shopping platforms, the public is also encouraged to understand the importance of protecting personal data. Akmalia said one of the two was not telling anyone their password or OTP.

Ferry Kusnowo, Lazada Indonesia's Chief Customer Care Officer, added that periodic password changes were also required. "Don't use the same password for all online applications," he explained.

Ferry said, his party consistently continues to provide education to the public. In order to have a comfortable online shopping experience, his party always encourages the public to always be vigilant.

In addition, continue to make efforts to create a safe online buying and selling ecosystem. "There is an internal process to monitor (sellers in e-commerce). Because basically we are open to anyone who wants to start selling online," he said.

Periodically, his party will carry out a search. If you find a seller or product that is deemed not in accordance with the contract, there will be certain actions.

"If the seller doesn't respond to Lazada's message, we can take down the merchandise or close the shop directly," he concluded.